For the 2010 Manchester Food & Drink Festival the organisers wanted their campaign to run with the theme ‘Manchester icons’.
A set of Adshell posters were created that referenced lyrics from five famous Manchester bands, including The Stone Roses, Oasis, Bee Gees, Elbow and 10CC. The lyrics all contained a food or drink reference and were styled with decade relevant typefaces. Halftone imagery and a bright colour palette were also applied to create a striking campaign.
Additional roll out included: 48 sheet posters, flyers, festival brochure, adverts and A3 posters.